About us
Hi, I’m Liam 👋
I’ve always been fascinated by the archetypal energies that live within us — how they’re expressed in myth and folklore, and how they still echo today in our stories, legends, and even cinema 🎬.
At the core of every man lies four timeless archetypes:
👑 The King
⚔️ The Warrior
🧙 The Magician
❤️ The Lover
These archetypes aren’t just stories. They’re blueprints of the masculine soul, each one carrying its own wisdom and power.
But here’s the problem: when we forget these forces within us — when we neglect or suppress them — we lose balance. That’s when damage happens. That’s when we drift, ungrounded and unfulfilled.
That’s why I created KWML.
⚡ Our mission is simple: to remind men and boys of these powerful archetypes, and to guide them toward living with balance, purpose, and power.
Hit the button below to learn more!